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ARTICLES, WHITE PAPERS, WEB CONTENT AND STRATEGY
When I speak with founders and CEOs, they’re usually struggling with one of two things:
“I don’t know how to communicate what we do.”
Or, “I just don’t have the time to do it.”
I can help with that.
Your long form content should clearly communicate what you do in your ideal customer’s language, so that you become their logical option.
To see how I can help you with your content marketing, check out the packages below.
what you geT
WITH THE RIGHT MARKETING, YOU CAN…
The Process
HOW IT WORKS
Discover
We start off with a discovery call to discuss your needs. I’ll delve into your current situation and learn about your goals for the content.
You’ll receive comprehensive, tailored proposal and a robust content strategy ready to be set in motion.
Develop
Armed with in-depth research, your unique voice, and a clear understanding of your audience, I’ll craft content that’s not just compelling, but also SEO-friendly.
Each piece will with align with your values and distinct perspective.
Deliver
Once the content is written, I’ll guide you through it, making edits as needed, and hand it over to you for publishing.
If we’re working together on a retainer, we’ll monitor engagement and success through your analytics and use this to inform future content.
Three packages to choose from
Package One
Seedling
This package offers a one-off project tailored to your needs. Suitable whether you’re introducing a new earth-friendlier product or educating your audience on sustainability or wellness issues.
The Seedling Package includes:
Bolt-on option: Not sure what you should sound like? Ask about my tone of voice workshop where I’ll help you identify your values, personality, and communication style.
Package Two
Canopy
Designed for clients ready to expand their reach, this package includes a content series. These can target topics of your choosing, or I can help you research your audience’s needs to develop a comprehensive content strategy.
With the Canopy Package, you get:
Bolt-on option: As with the Seedling Package, my tone of voice workshop will help you identify your values, personality, and communication style.
Package Three
Ecosystem
My retainer service is for you if you aim to make an ongoing impact. As one of my regular clients, you’ll receive dedicated time each month to meet your content needs.
This could be certain number of articles per month, a white paper, content strategy, and general copy needs.
C
1. Current State
We begin by gathering what’s already in place.
That might be tools, docs, processes, or ideas — scattered or semi-formed.
It’s about creating a clear picture.
L
2. Learn
We look at what’s helping and what’s hindering.
This is where patterns emerge.
We’ll spot what gets used, what gets stuck. Where things feel unclear or repetitive.
A
3. Align
Now we explore what good could look like.
And not in a rigid way, but through principles that reflect your values, capacity, and goals.
What would make this easier, clearer, useful?
R
4. Refine
Next, we shape what you’ve got into something smoother.
That could be clarifying roles, streamlining steps, or reworking content.
We reduce the noise so things are manageable.
I
5. Implement
We put the new setup into action.
This stage is about trying things out.
We’ll get feedback and tweak as we go.
And we’ll make sure the system works for those who’ll be using it.
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6. Tweak
We put simple systems in place to check how things are going.
We’ll make sure what we’ve built holds up in practice, and make adjustments when it doesn’t.
It’s about building things that last.
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7. Yours
Your system will now be up and running — and completely yours.
You’ll know what you’re doing, when, how, and with whom.
No more chaos. Only clarity, and calm.
My cup of tea ☕